GCL has built its reputation on experience, reliability and delivering construction projects. The challenge was not to reinvent the business, but to evolve its identity into something confident, modern and reflective of its work.
This human-led approach shaped a clearer brand built around partnership, shared problem-solving and progress. The existing logotype was retained but strengthened through a square holding device inspired by footprints, foundations and
structural grids.
structural grids.
Distinctive graphic elements, an evolved colour palette and
a confident typographic system created a cohesive identity, while ‘Grounds for Confidence’ maintained continuity.
a confident typographic system created a cohesive identity, while ‘Grounds for Confidence’ maintained continuity.
