Visit England set out to create a brand that would inspire visitors and reflect the nation’s inclusivity, diversity, splendour and wonder. The solution combined evocative imagery, a vibrant colour palette and a modern interpretation of the St George’s Cross – a symbol rooted in heritage yet reimagined with creativity. Integrated through a layered visual approach, the identity connected seamlessly with imagery to create an immersive experience.
The tagline, ‘It all happens here,’ captured England’s charm, celebrating the weird, the wonderful and the unforgettable moments found only in England.
